https://katherinefakashchuk.com katherinefakashchuk Wed, 15 Nov 2023 00:12:48 +0000 https://katherinefakashchuk.com en https://katherinefakashchuk.com/Volya Wed, 15 Nov 2023 00:12:47 +0000 katherinefakashchuk https://katherinefakashchuk.com/Volya <img width="5409" height="1853" width_o="5409" height_o="1853" data-src="https://freight.cargo.site/t/original/i/153a5e761854097a306dfd99bf4985fb11f284894e5d8410f45213387d228ed6/Asset-19.png" data-mid="196888561" border="0" data-scale="65" src="https://freight.cargo.site/w/1000/i/153a5e761854097a306dfd99bf4985fb11f284894e5d8410f45213387d228ed6/Asset-19.png" /> 1. Brand Identity 2. Apparel Design 3. Creative Direction Heritage Identity The Cossacks were a warrior class in Ukrainian history, known for their horsemanship, bravery, and fiercely independent spirit. The Cossacks played a significant role in shaping the history of Ukraine, and their legacy continued to inspire and influence Ukrainian culture to this day. The brand identity is inspired by the fearless spirit of the Cossacks. The clothing features bold, practical designs, inspired by traditional Cossack attired, such as high-waisted pants, leather boots, and belted coats. The pieces are designed for both comfort and funcionality, and feature unique details, such as intricate embroidery, and leather accents. The brand’s visual identity features Cossack-inspired graphics, such as horses and stars, and a color palette of rich greens, browns, and reds. “Volya” is a Ukrainian word that means “will” or “determination.” This word speaks directly to the spirit of the Ukrainian Cossacks, who were known for their unwavering will and determination in the face of adversity. <img width="1286" height="1552" width_o="1286" height_o="1552" data-src="https://freight.cargo.site/t/original/i/e0508e4cd1fad3c318da101c993d09c27bd0d57dfe31a043c528db7e3ee26029/greycoatmockup.png" data-mid="196892527" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/e0508e4cd1fad3c318da101c993d09c27bd0d57dfe31a043c528db7e3ee26029/greycoatmockup.png" /><img width="1286" height="1552" width_o="1286" height_o="1552" data-src="https://freight.cargo.site/t/original/i/79140cc57f84c1f2190318a656f52e1ec31f75bee18ac7703c716d670e94a3ff/greenpantmockup.png" data-mid="196892526" border="0" data-scale="46" src="https://freight.cargo.site/w/1000/i/79140cc57f84c1f2190318a656f52e1ec31f75bee18ac7703c716d670e94a3ff/greenpantmockup.png" /><img width="1286" height="1552" width_o="1286" height_o="1552" data-src="https://freight.cargo.site/t/original/i/38f6a5e1055e0f3afe6ec685c38d8e68e3f53e567174f1d7e1182408861e45f0/frontpantmockup.png" data-mid="196892524" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/38f6a5e1055e0f3afe6ec685c38d8e68e3f53e567174f1d7e1182408861e45f0/frontpantmockup.png" /><img width="1286" height="1552" width_o="1286" height_o="1552" data-src="https://freight.cargo.site/t/original/i/afb4b7d453c77574ae37cddf23b4eea60d60d496c81a27160ea10e76cbf3eb90/whiteblousemockups.png" data-mid="196892532" border="0" data-scale="49" src="https://freight.cargo.site/w/1000/i/afb4b7d453c77574ae37cddf23b4eea60d60d496c81a27160ea10e76cbf3eb90/whiteblousemockups.png" /> <img width="1286" height="1552" width_o="1286" height_o="1552" data-src="https://freight.cargo.site/t/original/i/87ef1c0ce9534271e0ae652efd935e2984dcc498b2560957c837a61ace4eadc3/shirtfrontmockup.png" data-mid="196892529" border="0" src="https://freight.cargo.site/w/1000/i/87ef1c0ce9534271e0ae652efd935e2984dcc498b2560957c837a61ace4eadc3/shirtfrontmockup.png" /> <img width="1286" height="1552" width_o="1286" height_o="1552" data-src="https://freight.cargo.site/t/original/i/260a6bf100263b33d1295a310f8a2689145d180e920caaff64cbb544ce58b73b/wraptopmockup.png" data-mid="196892533" border="0" src="https://freight.cargo.site/w/1000/i/260a6bf100263b33d1295a310f8a2689145d180e920caaff64cbb544ce58b73b/wraptopmockup.png" /> <img width="1286" height="1552" width_o="1286" height_o="1552" data-src="https://freight.cargo.site/t/original/i/5c8d1a6bc6dee1ec66c4229a2cf8b022541aab292b0bf627f052299b254d04ac/blousemockup.png" data-mid="196892519" border="0" src="https://freight.cargo.site/w/1000/i/5c8d1a6bc6dee1ec66c4229a2cf8b022541aab292b0bf627f052299b254d04ac/blousemockup.png" /> <img width="1286" height="1552" width_o="1286" height_o="1552" data-src="https://freight.cargo.site/t/original/i/2e1e50fe82a011761e482bbe27d810524b54e8a6284278b37aacf337c100017a/orangepantsmockup.png" data-mid="196892528" border="0" src="https://freight.cargo.site/w/1000/i/2e1e50fe82a011761e482bbe27d810524b54e8a6284278b37aacf337c100017a/orangepantsmockup.png" /> <img width="1286" height="1552" width_o="1286" height_o="1552" data-src="https://freight.cargo.site/t/original/i/402f5f09fa6ab04534050a557890e8881db3ed8329bb9820a3b356705f950110/glovesmockup.png" data-mid="196892525" border="0" src="https://freight.cargo.site/w/1000/i/402f5f09fa6ab04534050a557890e8881db3ed8329bb9820a3b356705f950110/glovesmockup.png" /> <img width="1286" height="1552" width_o="1286" height_o="1552" data-src="https://freight.cargo.site/t/original/i/7f3ffd8d914c798fe937f35d738d2cf32075379697a8c7e603f2768b04fb7c06/collarshirtmockup.png" data-mid="196892523" border="0" src="https://freight.cargo.site/w/1000/i/7f3ffd8d914c798fe937f35d738d2cf32075379697a8c7e603f2768b04fb7c06/collarshirtmockup.png" /> <img width="1286" height="1552" width_o="1286" height_o="1552" data-src="https://freight.cargo.site/t/original/i/30080ea625c77f442bbdf3890f3ce124fc0ee9207ffb240683534a33eab1af0f/coatmockup.png" data-mid="196892522" border="0" src="https://freight.cargo.site/w/1000/i/30080ea625c77f442bbdf3890f3ce124fc0ee9207ffb240683534a33eab1af0f/coatmockup.png" /> <img width="1286" height="1552" width_o="1286" height_o="1552" data-src="https://freight.cargo.site/t/original/i/ccf02f9c3c2cece529767c3bcf1d7b70cf1c05d7446e7dd0f75ef25894063f7d/topmockup.png" data-mid="196892531" border="0" src="https://freight.cargo.site/w/1000/i/ccf02f9c3c2cece529767c3bcf1d7b70cf1c05d7446e7dd0f75ef25894063f7d/topmockup.png" /> <img width="1286" height="1552" width_o="1286" height_o="1552" data-src="https://freight.cargo.site/t/original/i/113751482d534cfd7ed63ffd5e99d422f3fff15b9e91b642f8916af87e0866fd/shirtmockup.png" data-mid="196892530" border="0" src="https://freight.cargo.site/w/1000/i/113751482d534cfd7ed63ffd5e99d422f3fff15b9e91b642f8916af87e0866fd/shirtmockup.png" /> “Volya” is a Ukrainian word that means “will” or “determination.” This word speaks directly to the spirit of the Ukrainian Cossacks, who were known for their unwavering will and determination in the face of adversity. Using typography designed by Ukrainian designers was an important aspect of this project. The primary logo for the Volya brand features the brand name written in Taurunum Ferrum Iron, a typeface that has been modified to look like metal, evoking the image of Ukrainian Cossack swords. The font choice is intentional, as it adds an element of authenticity to the brand, reflecting the brand’s inspiration from Ukrainian Cossacks. The use of metal in the font also reinforces the strength and durability associated with the Cossack spirit. The secondary logo features a stylized “V” from the primary logo, placed on top of the star-shaped handle from the Ukrainian Cossack sword. The handle and the “V” are also made to look like metal, creating a sense of unity between the two logos. This secondary logo provides a simpler alternative to the primary logo while still maintaining the brand’s connection to the Ukrainian Cossack heritage. <img width="5409" height="1853" width_o="5409" height_o="1853" data-src="https://freight.cargo.site/t/original/i/153a5e761854097a306dfd99bf4985fb11f284894e5d8410f45213387d228ed6/Asset-19.png" data-mid="196888561" border="0" data-scale="44" src="https://freight.cargo.site/w/1000/i/153a5e761854097a306dfd99bf4985fb11f284894e5d8410f45213387d228ed6/Asset-19.png" /> <img width="4909" height="6709" width_o="4909" height_o="6709" data-src="https://freight.cargo.site/t/original/i/274e0a6883ec90fa98382c74ab04d8a6693bbc5be4c84fc93395b5d0e9035138/Asset-20.png" data-mid="196888562" border="0" data-scale="32" src="https://freight.cargo.site/w/1000/i/274e0a6883ec90fa98382c74ab04d8a6693bbc5be4c84fc93395b5d0e9035138/Asset-20.png" /> <img width="1300" height="1300" width_o="1300" height_o="1300" data-src="https://freight.cargo.site/t/original/i/f096a835474d59a7cdfd48930c8d947a53b2e007d601da45ecefc57a4fab40b5/homepage2.png" data-mid="197446098" border="0" src="https://freight.cargo.site/w/1000/i/f096a835474d59a7cdfd48930c8d947a53b2e007d601da45ecefc57a4fab40b5/homepage2.png" /> <img width="1300" height="1300" width_o="1300" height_o="1300" data-src="https://freight.cargo.site/t/original/i/be680c6a885d517bb10d2e31beca8325f629a1f0d8f5364d364bff9cba75be87/homepage1.png" data-mid="197446096" border="0" src="https://freight.cargo.site/w/1000/i/be680c6a885d517bb10d2e31beca8325f629a1f0d8f5364d364bff9cba75be87/homepage1.png" /> <img width="1300" height="1300" width_o="1300" height_o="1300" data-src="https://freight.cargo.site/t/original/i/b02ccdcc52bf06f2087a0d71a3f900c99a04f8e2191cd131a7e96e7f75cf4efc/webshop1.png" data-mid="197446099" border="0" src="https://freight.cargo.site/w/1000/i/b02ccdcc52bf06f2087a0d71a3f900c99a04f8e2191cd131a7e96e7f75cf4efc/webshop1.png" /> <img width="1300" height="1300" width_o="1300" height_o="1300" data-src="https://freight.cargo.site/t/original/i/2548327a15a8f53ee54b3d4a0a10e28257298080e51cca2b38aee20925b76bd7/webshop2.png" data-mid="197446100" border="0" src="https://freight.cargo.site/w/1000/i/2548327a15a8f53ee54b3d4a0a10e28257298080e51cca2b38aee20925b76bd7/webshop2.png" /> https://katherinefakashchuk.com/Celebrating-100 Wed, 15 Nov 2023 00:12:47 +0000 katherinefakashchuk https://katherinefakashchuk.com/Celebrating-100 <img width="5001" height="1631" width_o="5001" height_o="1631" data-src="https://freight.cargo.site/t/original/i/86ea3dcc071a3843a5efdf0a1674bdb7f73d8a39f13697b7c9028fc7a07c0080/title.png" data-mid="208134816" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/86ea3dcc071a3843a5efdf0a1674bdb7f73d8a39f13697b7c9028fc7a07c0080/title.png" /> 1. Creative Direction 2. Art Direction 3. Graphic Design BrightHarmonious Lively “Celebrating 100” is a promotional campaign for the Portland Youth Philharmonic for a fundraising event. The design and illustrations were inspired by Art Nouveau and Art Deco styles. Our team’s concept was to show music interacting with wildlife and nature. The event was to take place in the spring, so we emphasize excitement, growth, and the buzzing rhythms of spring. <img width="1500" height="2100" width_o="1500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/50af8d24a84e707d88b0e01345a17caeae2d687042ba262e517e4000e8fc297c/Invitation.png" data-mid="208130094" border="0" src="https://freight.cargo.site/w/1000/i/50af8d24a84e707d88b0e01345a17caeae2d687042ba262e517e4000e8fc297c/Invitation.png" /> <img width="1500" height="2100" width_o="1500" height_o="2100" data-src="https://freight.cargo.site/t/original/i/50bad19e00f6b6f17a13c0c3b94269999e4ca1e3b8eeba3019d1c78ef8f0f715/Invitation2.png" data-mid="208130095" border="0" src="https://freight.cargo.site/w/1000/i/50bad19e00f6b6f17a13c0c3b94269999e4ca1e3b8eeba3019d1c78ef8f0f715/Invitation2.png" /> <img width="1280" height="985" width_o="1280" height_o="985" data-src="https://freight.cargo.site/t/original/i/873dd262d411d36439878a27c5b25732f7113894ee56d7e4aae0a5b7d5b37e06/Invitation-mockup-Large.png" data-mid="208143961" border="0" src="https://freight.cargo.site/w/1000/i/873dd262d411d36439878a27c5b25732f7113894ee56d7e4aae0a5b7d5b37e06/Invitation-mockup-Large.png" /> <img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/d704451fc1bbbd4ba682676e97320f5ab417f9afdbd6cb72d2a62901d7e557e7/SaveTheDate.png" data-mid="208130129" border="0" src="https://freight.cargo.site/w/1000/i/d704451fc1bbbd4ba682676e97320f5ab417f9afdbd6cb72d2a62901d7e557e7/SaveTheDate.png" /> <img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/ecb843865ec435a65e892ffeadc0235f6f5c0c52ddc08e921a6dcea6b0186c14/ResponseCard2.png" data-mid="208130115" border="0" src="https://freight.cargo.site/w/1000/i/ecb843865ec435a65e892ffeadc0235f6f5c0c52ddc08e921a6dcea6b0186c14/ResponseCard2.png" /> <img width="1650" height="1275" width_o="1650" height_o="1275" data-src="https://freight.cargo.site/t/original/i/dffc63f1dd7b15b8e16b2587ee07a8b5644086350f239f612e20c475f6fedc30/ResponseCard.png" data-mid="208130114" border="0" src="https://freight.cargo.site/w/1000/i/dffc63f1dd7b15b8e16b2587ee07a8b5644086350f239f612e20c475f6fedc30/ResponseCard.png" /> <img width="2100" height="1500" width_o="2100" height_o="1500" data-src="https://freight.cargo.site/t/original/i/f68d11c30e5bd1b493b2aa48b79e202e9e1485ab0e2e2f547f0d1033bff89f8b/SaveTheDate2.png" data-mid="208130131" border="0" src="https://freight.cargo.site/w/1000/i/f68d11c30e5bd1b493b2aa48b79e202e9e1485ab0e2e2f547f0d1033bff89f8b/SaveTheDate2.png" /> <img width="640" height="533" width_o="640" height_o="533" data-src="https://freight.cargo.site/t/original/i/066cd6d1f66915bccda149ee76f3b2650e303756610c4753618f7ad341551338/responsecard-Medium.png" data-mid="208143963" border="0" src="https://freight.cargo.site/w/640/i/066cd6d1f66915bccda149ee76f3b2650e303756610c4753618f7ad341551338/responsecard-Medium.png" /> <img width="1500" height="900" width_o="1500" height_o="900" data-src="https://freight.cargo.site/t/original/i/2125c29ed45671ccccb38d7a5522e86015181406094abe7e63b567596fe9497d/NoteCardInsert2.png" data-mid="208130110" border="0" src="https://freight.cargo.site/w/1000/i/2125c29ed45671ccccb38d7a5522e86015181406094abe7e63b567596fe9497d/NoteCardInsert2.png" /> <img width="640" height="485" width_o="640" height_o="485" data-src="https://freight.cargo.site/t/original/i/4c6521ab54134f5e6c650150bc7f996a4e84be8c961d61543146c01515a3ceae/SaveTheDate-Medium.png" data-mid="208143964" border="0" src="https://freight.cargo.site/w/640/i/4c6521ab54134f5e6c650150bc7f996a4e84be8c961d61543146c01515a3ceae/SaveTheDate-Medium.png" /> <img width="1500" height="900" width_o="1500" height_o="900" data-src="https://freight.cargo.site/t/original/i/15e2ea95006dbeec1b62e7de81388c14b1880c55e3080a040b3e077cc1e39dce/NoteCardInsert.png" data-mid="208130109" border="0" src="https://freight.cargo.site/w/1000/i/15e2ea95006dbeec1b62e7de81388c14b1880c55e3080a040b3e077cc1e39dce/NoteCardInsert.png" /> <img width="4824" height="3182" width_o="4824" height_o="3182" data-src="https://freight.cargo.site/t/original/i/4543c647da85c9d0530c9a9da0af97f9caaeca5fa035ea182a9efe547daef708/notecard-2-2-2.jpeg" data-mid="208144077" border="0" src="https://freight.cargo.site/w/1000/i/4543c647da85c9d0530c9a9da0af97f9caaeca5fa035ea182a9efe547daef708/notecard-2-2-2.jpeg" /> <img width="640" height="482" width_o="640" height_o="482" data-src="https://freight.cargo.site/t/original/i/d8000985fb63fa7ee1aed959c3492fd6d0376bb243e717af0926bdd13823f9f8/Invitation2mockup-Medium.png" data-mid="208143962" border="0" src="https://freight.cargo.site/w/640/i/d8000985fb63fa7ee1aed959c3492fd6d0376bb243e717af0926bdd13823f9f8/Invitation2mockup-Medium.png" /> Our team was to design a print invitation, invitation envelope, save the date, response card, response card envelope, and a note card insert. The digital deliverables were mailchimp headers, web banners, a facebook header and event banner, facebook posts, instagram posts, and a powerpoint slide template. After deciding on an art direction, the illustrators on our team went to work to create beautiful illustrations that conveyed the message of this event. Drawing inspiration from Art Deco and Art Nouveau, we chose typeface and illustrations style that was sophisticated yet still playful and inviting.&nbsp; Our team: Art Director: Katherine Fakashchuk Co-Project Manager: Tyler Mariscal Co-Project Manager: Nicholas Calhoun Illustrator: Francis Bagby Illustrator: Elle Phillips <img width="2501" height="1251" width_o="2501" height_o="1251" data-src="https://freight.cargo.site/t/original/i/9cb90b7dd71e5ececfcf04fa44093302f17383095bff4e2c236ab5f40cf8011f/Mailchimp1.png" data-mid="208130147" border="0" src="https://freight.cargo.site/w/1000/i/9cb90b7dd71e5ececfcf04fa44093302f17383095bff4e2c236ab5f40cf8011f/Mailchimp1.png" /> <img width="5001" height="2626" width_o="5001" height_o="2626" data-src="https://freight.cargo.site/t/original/i/5771fbb0bddc69509fdba079ef016e840679ed705f54f56dc8ed410dda8f90a7/Facebook-Post2.png" data-mid="208130142" border="0" src="https://freight.cargo.site/w/1000/i/5771fbb0bddc69509fdba079ef016e840679ed705f54f56dc8ed410dda8f90a7/Facebook-Post2.png" /> <img width="2501" height="1251" width_o="2501" height_o="1251" data-src="https://freight.cargo.site/t/original/i/4f7e11e410910bc343f763a8d4f41a2a56c669740ada018169b3d6599efc7439/Mailchimp3.png" data-mid="208130150" border="0" src="https://freight.cargo.site/w/1000/i/4f7e11e410910bc343f763a8d4f41a2a56c669740ada018169b3d6599efc7439/Mailchimp3.png" /> <img width="4001" height="1668" width_o="4001" height_o="1668" data-src="https://freight.cargo.site/t/original/i/77825e1299d4a13bddd3761c0714c667ed9b526e173ba04d99854de4cd7bb35d/Web-Banner2.png" data-mid="208130152" border="0" src="https://freight.cargo.site/w/1000/i/77825e1299d4a13bddd3761c0714c667ed9b526e173ba04d99854de4cd7bb35d/Web-Banner2.png" /> <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/ffdfd8ddc1e35f8e7386d5011b5db9641cf9c8b9d9010290de71c3dabe1770d1/PowerpointSlides_PYP-05.png" data-mid="208130161" border="0" src="https://freight.cargo.site/w/1000/i/ffdfd8ddc1e35f8e7386d5011b5db9641cf9c8b9d9010290de71c3dabe1770d1/PowerpointSlides_PYP-05.png" /> <img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/e4c0152852404ce6a2f1b14bd73fba0d04602595aed41ce856a27f54c9fa12c6/Instagram-Post2.png" data-mid="208130145" border="0" src="https://freight.cargo.site/w/1000/i/e4c0152852404ce6a2f1b14bd73fba0d04602595aed41ce856a27f54c9fa12c6/Instagram-Post2.png" /> <img width="4001" height="2251" width_o="4001" height_o="2251" data-src="https://freight.cargo.site/t/original/i/bb895d2a454be5f75402f1decf91520bcef4da52d9d48bc686c90c007fd696cf/PowerpointSlides_PYP-01.png" data-mid="208130157" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/bb895d2a454be5f75402f1decf91520bcef4da52d9d48bc686c90c007fd696cf/PowerpointSlides_PYP-01.png" /> <img width="8001" height="4189" width_o="8001" height_o="4189" data-src="https://freight.cargo.site/t/original/i/ba711d1975f5a60c95dcac398f6ffac61a7835e110b78bbd04afb78b0db99de5/Facebook-Event-Banner.png" data-mid="208130139" border="0" src="https://freight.cargo.site/w/1000/i/ba711d1975f5a60c95dcac398f6ffac61a7835e110b78bbd04afb78b0db99de5/Facebook-Event-Banner.png" /> <img width="5001" height="2809" width_o="5001" height_o="2809" data-src="https://freight.cargo.site/t/original/i/8421d2395720cfb269c9d811caa6c0fdd6a17f88d518986fb75adf2d37910b85/Facebook-Header.png" data-mid="208130140" border="0" src="https://freight.cargo.site/w/1000/i/8421d2395720cfb269c9d811caa6c0fdd6a17f88d518986fb75adf2d37910b85/Facebook-Header.png" /> <img width="5001" height="2626" width_o="5001" height_o="2626" data-src="https://freight.cargo.site/t/original/i/f629b8a63f6b681172176fdfbe86d25ef98cc8cfaf1b7baef92af57859eca8c6/Facebook-Post3.png" data-mid="208130143" border="0" src="https://freight.cargo.site/w/1000/i/f629b8a63f6b681172176fdfbe86d25ef98cc8cfaf1b7baef92af57859eca8c6/Facebook-Post3.png" /> <img width="5001" height="2626" width_o="5001" height_o="2626" data-src="https://freight.cargo.site/t/original/i/d35406691f615e401f07652ff9a8ffa93e5ee6604ab03b4cf0c625a2ba2855e8/Facebook-Post1.png" data-mid="208130141" border="0" src="https://freight.cargo.site/w/1000/i/d35406691f615e401f07652ff9a8ffa93e5ee6604ab03b4cf0c625a2ba2855e8/Facebook-Post1.png" /> <img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/2a6daea4f0263bfe89f89dc89ff7f095c55c5920c9667087c8cde7362424815d/Instagram-Post1.png" data-mid="208130144" border="0" src="https://freight.cargo.site/w/1000/i/2a6daea4f0263bfe89f89dc89ff7f095c55c5920c9667087c8cde7362424815d/Instagram-Post1.png" /> <img width="4501" height="4501" width_o="4501" height_o="4501" data-src="https://freight.cargo.site/t/original/i/21d0d67544fb92ae5353f88e0acd8e7d564f633f9fe843972b3df08ff7f62f08/Instagram-Post3.png" data-mid="208130146" border="0" src="https://freight.cargo.site/w/1000/i/21d0d67544fb92ae5353f88e0acd8e7d564f633f9fe843972b3df08ff7f62f08/Instagram-Post3.png" /> https://katherinefakashchuk.com/PonyTales Wed, 15 Nov 2023 00:12:48 +0000 katherinefakashchuk https://katherinefakashchuk.com/PonyTales 1. Aliquam accumsan 2. Cras quis 3. Nunc lobortis Metus LA/CA 2348—23476/23 Diam Est Proin Arcu Est&nbsp; Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi. Phasellus ac velit nec diam dapibus porttitor nec quis elit. Proin arcu est, accumsan ac orci molestie, placerat efficitur purus. Vivamus non purus ullamcorper, maximus purus vitae, mollis ante. Donec sed ex dui. Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi. https://katherinefakashchuk.com/Kava-Coffee Wed, 15 Nov 2023 00:12:47 +0000 katherinefakashchuk https://katherinefakashchuk.com/Kava-Coffee <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/8e56924b9817c2f89556ff6747b7de11b72d909b66ff7d7ba7eb4743385bdd56/KavaCoffeelogo.png" data-mid="208152056" border="0" data-scale="51" src="https://freight.cargo.site/w/1000/i/8e56924b9817c2f89556ff6747b7de11b72d909b66ff7d7ba7eb4743385bdd56/KavaCoffeelogo.png" /> 1. Branding 2. Packaging Design MaximalColorful Vibrant This project brief was to create the branding and design the packaging for a food or drink brand. I created a brand called “Kava Coffee” with three different roasts. The focus of this packaging design was to include vibrant colors and illustrations to make a more maximal and bold packaging design.&nbsp; <img width="6400" height="5800" width_o="6400" height_o="5800" data-src="https://freight.cargo.site/t/original/i/7021f1f515cdd01c4b36a5333f3ccdd213e9a41aac82daf05aa5b8d87ba17593/DARKROASTfinal.jpeg" data-mid="208151571" border="0" src="https://freight.cargo.site/w/1000/i/7021f1f515cdd01c4b36a5333f3ccdd213e9a41aac82daf05aa5b8d87ba17593/DARKROASTfinal.jpeg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/c6091c0143d7c60e3a1a24b41d7912dae8f1c59160a947f1ac2364109b881229/KavaCoffeeDeck3.png" data-mid="208151574" border="0" src="https://freight.cargo.site/w/1000/i/c6091c0143d7c60e3a1a24b41d7912dae8f1c59160a947f1ac2364109b881229/KavaCoffeeDeck3.png" /> <img width="6400" height="5800" width_o="6400" height_o="5800" data-src="https://freight.cargo.site/t/original/i/b197c4ab1d334166cc7e106feb8b7fa6e8142755899a7632ebe3aa3e2820c8c8/MEDIUMROASTfinal.jpeg" data-mid="208151576" border="0" src="https://freight.cargo.site/w/1000/i/b197c4ab1d334166cc7e106feb8b7fa6e8142755899a7632ebe3aa3e2820c8c8/MEDIUMROASTfinal.jpeg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/15fb3254bb80d86432668ae56785f07113a3c0d5982bbeb4e2c1ca87ea38f2f3/KavaCoffeeDeck2.png" data-mid="208151573" border="0" src="https://freight.cargo.site/w/1000/i/15fb3254bb80d86432668ae56785f07113a3c0d5982bbeb4e2c1ca87ea38f2f3/KavaCoffeeDeck2.png" /> <img width="6400" height="5800" width_o="6400" height_o="5800" data-src="https://freight.cargo.site/t/original/i/da4ac07fd9512a46a578c96fad790f875d3a5c6596cb0f5a69fa954e859cd97c/LIGHTROASTfinal.jpeg" data-mid="208151575" border="0" src="https://freight.cargo.site/w/1000/i/da4ac07fd9512a46a578c96fad790f875d3a5c6596cb0f5a69fa954e859cd97c/LIGHTROASTfinal.jpeg" /> <img width="5100" height="3300" width_o="5100" height_o="3300" data-src="https://freight.cargo.site/t/original/i/cb6a2594b3279f9955af3a104ab4ffa34b978ba6b6c625031cb73ddb4ebc2ba1/KavaCoffeeDeck.png" data-mid="208151572" border="0" src="https://freight.cargo.site/w/1000/i/cb6a2594b3279f9955af3a104ab4ffa34b978ba6b6c625031cb73ddb4ebc2ba1/KavaCoffeeDeck.png" /> https://katherinefakashchuk.com/Willamette-Week Wed, 15 Nov 2023 00:12:48 +0000 katherinefakashchuk https://katherinefakashchuk.com/Willamette-Week <img width="2224" height="870" width_o="2224" height_o="870" data-src="https://freight.cargo.site/t/original/i/e9246abbe52269bac91578d4b8283798bfe9c727e0abc0a6da4b2cb8ad7b16cd/Spot_MetropolitanBus_CMYK.png" data-mid="208144682" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/e9246abbe52269bac91578d4b8283798bfe9c727e0abc0a6da4b2cb8ad7b16cd/Spot_MetropolitanBus_CMYK.png" /> 1. Graphic Design 2. Newspaper Design 3. Creative Direction WhimsicalTasty Saturated Our team was given the opportunity to come up with the creative direction for a dessert issue of Willamette Week. We illustrated and designed the cover as well as the spreads for this issue. We chose a fun and fantastical direction that allowed us to turn portland into a city of dessert. We took what is iconic to Portland, Oregon and turned it into a tastier version of what represents the city. The talented illustrators on our team brought the vision to life with delicious illustrations. <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/c9eac62d509892f840ba24fb09d5a397f06f5a31fa109f640f8309decd26a940/5A12D200-AEAD-47DC-8B21-684AF774D032.JPG" data-mid="208145241" border="0" src="https://freight.cargo.site/w/1000/i/c9eac62d509892f840ba24fb09d5a397f06f5a31fa109f640f8309decd26a940/5A12D200-AEAD-47DC-8B21-684AF774D032.JPG" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/4a26ca8a6d5c4d39e9bcedfbdb6f883d28b97020d5a20de4ecb3d312d3506fb7/6B508BD4-3BFD-499B-BE53-03DC50CAF08F.JPG" data-mid="208145242" border="0" src="https://freight.cargo.site/w/1000/i/4a26ca8a6d5c4d39e9bcedfbdb6f883d28b97020d5a20de4ecb3d312d3506fb7/6B508BD4-3BFD-499B-BE53-03DC50CAF08F.JPG" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/f0ceeebec00ef6e246d45e81224d3d97fea5fa52d8a9ce1ed8914fa9d2e794c7/8A6B1BAB-1BDA-413F-B9E6-FEB4A7F052A0.JPG" data-mid="208145243" border="0" src="https://freight.cargo.site/w/1000/i/f0ceeebec00ef6e246d45e81224d3d97fea5fa52d8a9ce1ed8914fa9d2e794c7/8A6B1BAB-1BDA-413F-B9E6-FEB4A7F052A0.JPG" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/e0a6bdf72f0f9d3fc97ba2e7557422747c8127cdc4e8b753949f0286e5a5efd9/FCAC3785-17F5-405B-AC03-4E99B8D3D182.JPG" data-mid="208145246" border="0" src="https://freight.cargo.site/w/1000/i/e0a6bdf72f0f9d3fc97ba2e7557422747c8127cdc4e8b753949f0286e5a5efd9/FCAC3785-17F5-405B-AC03-4E99B8D3D182.JPG" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/3cc9ec6a695b810cacce87fa8c89702b254394074bb2994d01c66a38b4b8418d/ABB1B18C-A58E-4DC0-82EC-E4F038601120.JPG" data-mid="208145244" border="0" src="https://freight.cargo.site/w/1000/i/3cc9ec6a695b810cacce87fa8c89702b254394074bb2994d01c66a38b4b8418d/ABB1B18C-A58E-4DC0-82EC-E4F038601120.JPG" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a6dbe81949c3554d3ce181fbbf4344f1f592ef0995d69af63431e1d695be4eef/F43A90A2-DABB-4C32-9E6E-BD723BAC59C6.JPG" data-mid="208145245" border="0" src="https://freight.cargo.site/w/1000/i/a6dbe81949c3554d3ce181fbbf4344f1f592ef0995d69af63431e1d695be4eef/F43A90A2-DABB-4C32-9E6E-BD723BAC59C6.JPG" /> <img width="6300" height="3975" width_o="6300" height_o="3975" data-src="https://freight.cargo.site/t/original/i/8b449b74c9c516b15f474a2849ed14aeacb95a8d399f9de0d4f96edf96d6c677/WWinterior2.png" data-mid="208146990" border="0" src="https://freight.cargo.site/w/1000/i/8b449b74c9c516b15f474a2849ed14aeacb95a8d399f9de0d4f96edf96d6c677/WWinterior2.png" /> <img width="6300" height="3975" width_o="6300" height_o="3975" data-src="https://freight.cargo.site/t/original/i/32b0dba4c8c8008aaf535d42772da2a76deadf96f9e50fd21f5d5d287d25e0ca/WWinterior3.png" data-mid="208146991" border="0" src="https://freight.cargo.site/w/1000/i/32b0dba4c8c8008aaf535d42772da2a76deadf96f9e50fd21f5d5d287d25e0ca/WWinterior3.png" /> <img width="6300" height="3975" width_o="6300" height_o="3975" data-src="https://freight.cargo.site/t/original/i/e8c4703c01f54cb18a191a4b18c61b2142361d9df7f008cc40e4e66f78ac368f/WWinterior4.png" data-mid="208146992" border="0" src="https://freight.cargo.site/w/1000/i/e8c4703c01f54cb18a191a4b18c61b2142361d9df7f008cc40e4e66f78ac368f/WWinterior4.png" /> <img width="6300" height="3975" width_o="6300" height_o="3975" data-src="https://freight.cargo.site/t/original/i/293c287412ca36ec3db8e6ad8ccef9ba458df49897fa788bb77806df572bc949/WWinterior.png" data-mid="208146989" border="0" src="https://freight.cargo.site/w/1000/i/293c287412ca36ec3db8e6ad8ccef9ba458df49897fa788bb77806df572bc949/WWinterior.png" /> <img width="6300" height="3975" width_o="6300" height_o="3975" data-src="https://freight.cargo.site/t/original/i/db55ae41edebb65455594ba683036c8c3ff7751466856d0e01543e01fccc35d6/WWinterior5.png" data-mid="208146993" border="0" src="https://freight.cargo.site/w/1000/i/db55ae41edebb65455594ba683036c8c3ff7751466856d0e01543e01fccc35d6/WWinterior5.png" /> As Senior Designer of the team, I was responsible for designing the spread layouts that would be printed for the issue. My designs drew from the illustrations with a fun and vibrant style that would catch the eyes of readers and compliment the illustrations. Our team: Art Director: Phoebe Moreno Project Manager: Nicholas Calhoun Senior Designer: Katherine Fakashchuk Illustrator: Francis Bagby Illustrator: MJ Jacobo Illustrator: Sami Filosa https://katherinefakashchuk.com/H-M Wed, 15 Nov 2023 00:12:48 +0000 katherinefakashchuk https://katherinefakashchuk.com/H-M <img width="2550" height="1650" width_o="2550" height_o="1650" data-src="https://freight.cargo.site/t/original/i/7ba8f5bc41d005232586df79d5206972ba689f00f5693ed5903e87a145b757d2/H-Mtitle.jpg" data-mid="210488570" border="0" data-scale="63" src="https://freight.cargo.site/w/1000/i/7ba8f5bc41d005232586df79d5206972ba689f00f5693ed5903e87a145b757d2/H-Mtitle.jpg" /> 1. Aliquam accumsan 2. Cras quis 3. Nunc lobortis Metus LA/CA 2348—23476/23 Diam Est Vulputate Justo Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi. Phasellus ac velit nec diam dapibus porttitor nec quis elit. Proin arcu est, accumsan ac orci molestie, placerat efficitur purus. Vivamus non purus ullamcorper, maximus purus vitae, mollis ante. Donec sed ex dui. Nullam consectetur semper tortor sit amet rutrum. Morbi sed felis volutpat, vulputate justo et, pharetra mi. <img width="3001" height="1876" width_o="3001" height_o="1876" data-src="https://freight.cargo.site/t/original/i/31bb90aa83b99b3364775125ef93772ab96c59cd57b92f5248d3da4b211ed8bd/horizontal.svg" data-mid="196887790" border="0" src="https://freight.cargo.site/w/1000/i/31bb90aa83b99b3364775125ef93772ab96c59cd57b92f5248d3da4b211ed8bd/horizontal.svg" /><img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/5a600f2f34886a6943fa7fd86351b45a811fdb17900a44ececd1cc7fb5a64a29/STOREFRONT.png" data-mid="210487999" border="0" src="https://freight.cargo.site/w/1000/i/5a600f2f34886a6943fa7fd86351b45a811fdb17900a44ececd1cc7fb5a64a29/STOREFRONT.png" /> <img width="3001" height="1876" width_o="3001" height_o="1876" data-src="https://freight.cargo.site/t/original/i/31bb90aa83b99b3364775125ef93772ab96c59cd57b92f5248d3da4b211ed8bd/horizontal.svg" data-mid="196887790" border="0" src="https://freight.cargo.site/w/1000/i/31bb90aa83b99b3364775125ef93772ab96c59cd57b92f5248d3da4b211ed8bd/horizontal.svg" /> <img width="3001" height="1876" width_o="3001" height_o="1876" data-src="https://freight.cargo.site/t/original/i/31bb90aa83b99b3364775125ef93772ab96c59cd57b92f5248d3da4b211ed8bd/horizontal.svg" data-mid="196887790" border="0" src="https://freight.cargo.site/w/1000/i/31bb90aa83b99b3364775125ef93772ab96c59cd57b92f5248d3da4b211ed8bd/horizontal.svg" />